Magnolia Crossing is a new concept for senior living in Clovis, California. Instead of apartment style buildings or sad barren hospital style rooms, each home is styled after a large open-concept ranch family home with large open communal spaces. After their previous developer left them in a lurch, they found us! We were able to build them a beautiful website that conveyed just how special this community is.
In addition to standard content pages, they also requested landing pages for both seniors and family members of seniors to address their unique concerns. We utilized a series of custom fields in pre-styled formats to allow them to rapidly build landing pages that included dynamic images, text, buttons, and even videos! We also built customized forms with conditional content to allow visitors to only have to fill in their physical address or email depending on which method of contact they would prefer, as well as built employment application forms.
We matched the colors of the site to their existing logo, and source stock photography to match the feel of the site and community since the facilities haven’t opened yet and they did not have photos of their existing residents to add. We also worked with them to edit their content to make sure it was both SEO optimized, informative, and met all state regulations.
Additional features include:
- mobile friendly and accessible
- landing pages customized to each constituency of the community
- landing page templates for future use
- customized contact forms depending on type of response desired
- WordPress training video library on the dashboard