Palm Village Senior Network
PVSN is a non-profit community for seniors in the Fresno, California area with the goal of keeping seniors active and engaged with a community of friends. They host a variety of activities and events aimed at keeping the mind, body, and spirit of their senior community uplifted and healthy. They did not have an existing website before approaching us so we had the fun opportunity to design something completely from scratch.
Designing a websites with senior adults as a target population involves special considerations, including color choice and appropriate font sizes. The client wanted to make the site simple to navigate, so our goal was to communicate all of the essential information on the main page, with strategic links to additional information if necessary. We also added a clear and easy to use donation button prominently to the header to encourage visitors to support the community financially.
We matched the colors of the site to their existing logo, and sourced photos from the group’s pre-existing image library from their events. The community already had a fun palm tree theme, so we carried that into the custom background design of the pages. Finally, the logo on the website serves double duty as it is a clickable phone number on mobile devices which launches a call directly to PVSN staff.
Additional features include:
- mobile friendly and accessible
- WordPress training video library on the dashboard
- simple calendar uploader for the events page to minimize staff burden
- a survey page to collect pre-marketing information for an upcoming pvsn-at-home service
- easy-to-update testimonials slider from existing members